Case study · Meta Ads · Creative · Social
1.32M views from £432 of ad spend: city-by-city Meta campaigns and creative for a six-city UK tour.
Video
The V4 Entertainments intro film that opened the tour.
V4 Entertainments presentsTour intro film · 9:16
The results
Organic growth vs the previous period
Paid and organic ran together, so every ad landed on pages that were active and growing: +587 Instagram followers and +100 on Facebook.
Who we reached
Women 58.3%Men 41.7%
100% United Kingdom. Strongest in ages 25–34 and 35–44, across London, Birmingham, Manchester and Glasgow. London led at 11.8%.
Link clicks by source
Instagram also drew 5.2K profile visits. The best-performing ads were the awareness tests and the traffic ads.
Source: Meta Ads Manager and Meta Business Suite, Facebook and Instagram, for the AGAM UK Tour campaign. Growth percentages compare with the previous period of the same length. Views combine Facebook (272.4K) and Instagram (1,047,669).
The brief
Get AGAM's UK tour in front of the right audience in every tour city, and turn attention into ticket-page visits, on a tight budget.
How it works
An all-cities poster set out the six dates and venues, from London on 7 November to Leicester on 16 November.
Each city got its own poster, in blue, stage-colour and red looks, cut for square and 9:16 story placements so every ad ran native.
Awareness and traffic ads ran side by side, and budget followed whichever performed best. The result was a £0.04 cost per link click and a 5.40% CTR.
Early-bird and countdown messaging pushed the ticket message in the run-up to each show.
Ads were planned with the tour's own Facebook and Instagram pages, which grew 570% and 611.7% in views over the campaign.
Creative supply · posters
Scope
Contact