Instagram followers
3,232
4× from 805
805
1,153
1,922
3,232
All work
Case study · Web · Ticketing · Tracking · Growth
Navadhara: Growth.
From 800 to 3,200+ followers, ticketed tours across the UK, and a website that AI assistants surface. One connected system: site, tickets, tracking, audiences.
Visit live siteThe results
Audience built, not bought.
Where 514,930 views came from
98%Organic
Organic 98.2%Ads 1.8%
The 30 days before Melaperuma 3.
Melaperuma 3 run-up, vs the period before
One Nandagovindam announcement collab post also reached 182,371 accounts with 389,380 views.
Figures are from Instagram insights for the Navadhara account. Melaperuma 3 run-up: 9 May to 7 June 2025. Follower counts are milestones from the account profile.
The brief
Navadhara teaches Chenda, Tabla and Mridangam and produces large live shows. They needed audiences to find them, trust them and buy tickets, event after event.
How it works
- 01
A website built to be found
We optimised the design of navadhara.co.uk so classes, services and events are clear in seconds, and structured the content so search engines and AI assistants can read it.
- 02
Event landing pages
Each major show gets a landing page we design and build, such as Nandagovindam, with city-by-city cards, an FAQ and a clear booking route.
- 03
Ticketing on Ticketor
Ticketing runs on Ticketor at Navadhara's own ticketing subdomain, with seat selection and guest checkout. Where a venue sells through a local partner, the page routes visitors to the right link.
- 04
Tracking with Meta Pixel and GTM
Page views, city interest, booking clicks and ticket activity are captured through Meta Pixel and Google Tag Manager, with GA4 reporting on the website.
- 05
Retargeting audiences
That data builds retargeting pools by city and funnel stage: people who viewed an event, clicked to book, or started checkout are reached again with the right message.
- 06
Social that feeds the funnel
Posters, reels, carousels and collab posts drive people to the booking page, and their response tells us what to make next.
Events
The system, event by event.
- Melaperuma 3
June 2025Tickets on Navadhara's ticketing site. 107K-view top reel, profile visits up 858%, link taps up 337%. Audience across India, the UK and the UAE. - DhwaniTicket links promoted from the profile bio alongside Melaperuma 3, using the same ticketing site.
- Nandagovindam UK Tour
November 2026Ten cities in ten days, from Colchester to Croydon–London, with Dublin and Glasgow. Custom landing page, Ticketor and partner booking links, Meta Pixel and GTM, retargeting by city. Announcement collab post: 389,380 views.
The website
Found by people. Surfaced by AI.
Organic search is the website's top traffic source, and Google Analytics now reports an "AI Assistant" channel. The site appears in answers from ChatGPT, Claude and Google Gemini.
Scope
What we delivered.
- WebsiteDesign optimisation and AI-search readiness
- Landing pagesCustom event pages, mobile-first
- TicketingMulti-location booking on Ticketor, plus partner links
- TrackingMeta Pixel, Google Tag Manager, GA4
- MarketingRetargeting audiences, social content and ads
Contact