Case study · Meta Ads · Creative · Ticketing
Meta ads and a steady supply of creative for a film awards night at the O2 Apollo Manchester, powered by Anand Travel.
Influencer & talent campaigns
An announcement film opened the campaign and a final-call film closed it. In between, each star fronted their own promo reel, from Mammootty and Bhavana to Suraj and Manoj K Jayan.
Announcing the nightAnnouncement film · 9:16
Last tickets, last callFinal-call film · 9:16
MammoottyStar promo · 9:16
BhavanaStar promo · 9:16
SurajStar promo · 9:16
Manoj K JayanStar promo · 9:16
The results
*26 April to 25 May 2026. Total ad spend covers the whole campaign up to the event.
Link clicks by campaign
Reels and hero posters carried the traffic. Retargeting stayed small while its audience grew.
The funnel · 26 Apr – 25 May
Retargeting funnels caught the people who watched, clicked or reached the page but had not bought, and brought them back with the ticket message.
Where the budget went
Reels 45%Posters 51%Retargeting & advanced 5%
Reels vs posters
The hero poster still earned the most landing page views: 1,006 at ₹7.57 each.
Figures are from Meta Ads Manager for the Anand Travels ad account, 26 April to 25 May 2026, across the seven campaigns that delivered in that window. Total ad spend is the whole campaign, up to the event. Reels are the two reel campaigns; posters are Post 2, New Post 2 and the hero poster.
The brief
Fill a big night at the O2 Apollo Manchester. Reach the right audiences across the UK, turn interest into ticket-page visits, and keep fresh creative flowing while the campaign runs.
How it works
An awareness campaign put the awards in front of people before tickets were pushed. It reached 24,079 people and drove 2,897 link clicks between 2 April and 20 May.
Short celebrity reels earned the cheapest clicks and the highest click-through rate, so budget kept leaning toward them, including a UK broad reels campaign for ages 23 to 50.
A hero-poster campaign with a South-diaspora ad set reached 21,656 people and produced the most landing page views of any campaign.
Viewers who watched a reel, clicked through or reached the landing page were followed up with ticket reminders and price-tier posters, so warm audiences saw the ticket message again until they booked.
Ad traffic was sent to the landing page and on to the event on Ticketmaster UK, where a TV10%OFF code applied. Seat availability through May and June is shown below.
New posters and reels shipped through May as results came in, so no ad ran stale: portrait, square and story cuts of the same look.
On sale
Ticketmaster UK availability for two tickets. Each blue dot is a seat still on sale.
Creative supply · posters
Scope
Contact
