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Case study · Meta Ads · Creative · LED wall AV

KCWA Ponnonam. 2025 & 2026.

Two editions of Croydon's Onam festival at Fairfield Halls. We started in 2025 with Meta ads, creative and LED wall AV, and KCWA Trust called us back for 2026.

Client
KCWA Trust
Market
United Kingdom
Editions
14 Sept 2025 · 5 Sept 2026, Fairfield Halls, Croydon
Scope
Meta ads, creative & LED wall AV

Two editions

Called back for round two.

2025Sunday 14 September 2025
Fairfield Halls, Croydon

The first edition we worked on. Meta ads to sell the night, posters and promo reels to fill the feeds, and a full set of AV for the main wall and the side walls on the day.

  • 4,626Link clicks
  • £0.15Cost per link click
  • £692Ad spend
  • 8Campaigns
2026Saturday 5 September 2026
Fairfield Halls, Croydon

They came back, and the job grew: more campaigns, sponsor promos, and AV built for a five-panel LED wall, from the countdown to the award screens.

  • 9,949Link clicks*
  • £0.11Blended cost per click*
  • £1,133Ad spend
  • 19Campaigns
  • 350KImpressions
  • 8,020Sponsor video views

*2026 covers 1 July to 6 September. Blended cost is total ad spend divided by link clicks, including awareness and video-view campaigns that were not built to earn clicks. 2025 covers 1 August to 17 September. Figures from Meta Ads Manager, in GBP.

Promo reels · both years

Made for the feed.

Vertical reels ran as the ads themselves: festival promos and artist spotlights in 2025, then launch, artist and countdown films in 2026.

The ads

Twice the clicks in year two.

  • 9,949Link clicks, 2026
  • 4,626Link clicks, 2025
  • 2.2×Clicks, year on year
  • £0.06Cheapest campaign, per click

2026 · link clicks by campaign group

Influencer campaigns (6)4,270
Onam Sadhya · 15 days3,115
Main Ponnonam campaigns (5)2,564

Creator-led reels earned the most clicks, and the Onam Sadhya campaign reached the most people: 45,217.

2026 · cost per link click

Onam Sadhya£0.07
Influencer campaigns£0.07
Main Ponnonam campaigns£0.12
2025 · all campaigns£0.15

Main campaigns include retargeting and engagement objectives, so they cost more per click by design.

2026: 19 campaigns, 1 July to 6 September, £1,132.75 spend and 349,751 impressions across all campaigns. Link-click figures cover the 12 campaigns optimised for clicks (£848.11 spend). A further campaign for sponsor Best Foods was optimised for video views and earned 8,020 ThruPlays for £29.60. Influencer campaigns: six with a link-click result. 2025: eight campaigns, 1 August to 17 September, £692.30 spend. Source: Meta Ads Manager.

LED wall AV

Every screen on stage, made by us.

Loops for the main wall and the side pillars: the intro, each performance, the award moments and the sponsor breaks, built to the exact pixel size of the wall.

2025

On the night: photographs of the stage with our wall content behind the performers.

Performers on stage with a temple backdrop on the LED wall
Dancers in front of a green paddy field on the LED wall
Dancers on stage in front of the LED wall, lit in purple
Children performing in front of the LED wall
Two dancers on stage with the LED wall behind
Dancers on stage with sponsor artwork on the LED wall
Intro · main wallOpening loop · 5:3
Dance item · main wallPerformance backdrop · 5:3
Side wallTrust services loop · pillar
  • 15 item title cards
  • Sponsor side walls
  • 6 speaker intros
  • Award and service-recognition films
  • Photo frames
  • ID cards & certificates
2026

Built for a five-panel wall, 2048 × 768 pixels in all: a 1024 × 768 centre screen with two 256 × 768 pillars each side.

Full wall · dance itemFive panels, 2048 × 768
Artist introCentre screen · 4:3
CountdownCentre screen · 4:3
Award screenKCWA Trust awards · 4:3
Welcome loopCentre screen · 4:3
  • Five award categories
  • Speaker intro screens
  • Sponsor loops for the pillars and vertical screens
  • Dance and music item loops
  • Chenda melam side pillar
  • Countdown and welcome loops

The brief

Fill Fairfield Halls with the Croydon community, keep sponsors visible, and make the stage look as good as the programme sounds. Then do it again the next year, better.

How it worked

  1. 01

    2025: prove it

    Eight Meta campaigns ran from August to the week of the show: main banner ads, reel traffic and retargeting. Together they earned 4,626 link clicks at £0.15 each.

  2. 02

    Same look, everywhere

    One poster look ran from the feed to the printed A5 flyer to the wall, so the audience saw the same festival at every step.

  3. 03

    2026: called back

    KCWA asked us to run it again, with a bigger programme: a headline concert with Arya Dhayal, Siddharth Menon and Mahesh Kunjumon, and a full line-up of sponsors.

  4. 04

    Creators and countdowns

    Six influencer campaigns and a 15-day Onam Sadhya campaign ran alongside the main ads, with countdown reels in the final week and retargeting to close.

  5. 05

    Sponsors on screen

    Each sponsor got its own loop for the pillars and the vertical screens, and Best Foods got a video-views campaign of its own.

Creative supply · posters & print

Two years of posters.

Scope

What we delivered.

  • 01 · Meta adsCampaign structure, creator campaigns, retargeting and reporting, in both years
  • 02 · CreativePosters, reels, a printed A5 flyer and sponsor promos
  • 03 · LED wall AVIntros, item loops, award screens and sponsor loops for every wall panel
  • 04 · Event assetsSpeaker intros, ID cards, certificates and photo frames
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